STILL USING YOUR CELLPHONE FOR ALL YOUR BRANDING IMAGERY?
1. QUALITY • the visual quality of your marketing materials is a direct reflection of the SERVICE you provide. If you’re a DIY-er… maybe it’s working. Selling half million dollar homes? Running a 6-figure e-commerce business? You’re sending the wrong message. You're asking your client to invest in you but aren't investing in yourself.
2. CLARITY • I’m talking to you, love. The one who throws a filter on everything. Does your client REALLY know who you are? Do they see your product or service with clarity? If you are filtering yourself or your products, you are sending a a message that it's not quite good enough to present in authentic form. Let’s fix that.
3. EXPENSE • Let’s address the elephant in the room. FINANCE … photographers want you to know branding imagery is a WRITE OFF (if you’re working with a licensed business). Now that that’s off the table, what questions do you have?
Last but MOST importantly - let your client into the real.
Your hobbies. Your passions.
The work behind the scenes.
Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.